The Future of Marketing: Embracing Algorithmic Attribution for Success
Algorithmic Attribution (AA) is one of the most sophisticated methods that marketers have to analyze and improve the effectiveness of their marketing channels. By ensuring better investments for every dollar , AA helps marketers maximize return for every dollar they spend . While algorithmic attribution can provide a variety of benefits to businesses, it is not for all organizations are eligible . Not all have access to Google Analytics 360 or Premium accounts that make algorithmic attribution available. The Benefits of Algorithmic Attribution Algorithmic Attribution, commonly referred to as Attribute Evaluation & Optimization (AAE) is a data-driven , effective way to evaluate and optimize marketing channels. It aids marketers to determine which channels are most effective at driving conversions efficiently, while simultaneously optimizing their the media budget across all channels. Algorithmic Attribution Models (AAMs) are develop...