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MUSTA. Fancy acronym?  Maybe the hot new thing?  Not quite. It’s actually the opposite of that.  When an Entrepreneur hires my team to help them scale their marketing and sales, the first thing we do is ask a lot of in depth questions about the product or service, the target avatar, current clients, and which marketing initiatives have worked for the company thus far.  Sometimes clients actually know and can point us to data and dashboards to prove it. A lot of times, though, the Entrepreneur says “My team said this worked well!”  Then my team looks at the data. Turns out, what they thought worked well, didn’t work at all.  A MUSTA marketing team is a team that assumes when the sales were higher, the marketing  MUSTA  worked… MUSTA marketing can create some short-term success, but ultimately they’re throwing marketing mud at the wall, hoping something  (anything)  sticks. Here’s where the challenge lies… It’s not long-term or sustainable. At some point, sales will reach a threshold, an...

30 days.  I want you to imagine that you have 30 days until you lose everything. Your house, your cars, your family… Everything.  That wasn't supposed to be me...  But it was.  I'm gonna tell you how I got there  (so you never have to).  In my 20’s they called me the “golden boy” because everything I touched turned to gold. At the time I was working in sales for a 50 year old plastic packaging company. I got an idea for a new division. I brought it to senior management. They said yes.  And we moved forward. I grew that division to 45 million in annual revenue in less than five years. From there, I became the CEO of the first digital portrait studio chain in the United States. When we brought it into franchising, things really started to take off. Before long, I became known as one of the young guns of franchising. We were growing… millions upon millions in revenue, ranked one of the top 15 hot franchises by Entrepreneur Magazine by year five. I had this formula for success all ...

I don’t know many Entrepreneurs who haven’t plateaued multiple times and struggled to reach the pinnacle of success they dreamed about when they first made the decision to start their own business… So what do you do if you’re stuck, or don’t know how to get to the next level?  My  go-to  has always been to  find someone who has been there and DOES know HOW...   I’m sure you’d agree that we all have at least one or two things that we really excel at… it’s what makes us unique. Never have I met someone who excels at  everything ... Think about the most successful people running some of the most successful companies. Do you think they did it alone? Heck no.  Look at Apple. Many think Steve Jobs is solely responsible for Apple’s success and visionary approach. But he  didn’t  do it alone. Steve Wozniak designed the very first Apple computer and co-founded Apple with Jobs in 1976. In fact, Steve Jobs told his biographer that without Wozniak, there never would have been an Apple. They both r...