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Amongst the main issues that attorneys and law firms face these days in relation to getting new clients is basically unknowning exactly how to do this properly. This causes them to pursue each shinny object or marketing person/company who promises all kinds of unreal results. However, the fact is that thanks to the increase in competition it becomes very expensive to really afford maintain a regular flow of new prospects coming their way. The main reason it has become more expensive is because everyone is fighting to be considereded as number one in their respective area of law and geography. That is why, there are some things to bear in mind when it comes down to trying to be considereded as number one these days. Firstly, it is crucial to keep in mind that no one seeks an attorney unless they need one. This means that traditional advertising methods will not produce a positive return on investment (ROI). That is because these methods based their strategy on creatin...

Among the main issues that criminal attorneys and law firms face nowadays in relation to getting new clients is basically not knowing exactly how to do it properly. This causes them to chase each shinny object or marketing person/company who promises all varieties of unreal results. However, the fact is that due to the increase in competition it becomes very expensive to really afford maintain a consistent flow of new prospects coming their way. The main reason it has become more expensive is because everyone is fighting to be seen as number 1 in their respective area of law and geography. That is why, there are some things to remember when it relates to aiming to be seen as number 1 these days. To begin, it is very important to consider that not anybody seeks an attorney unless they need one. This means that traditional advertising methods will not produce a positive return on investment (ROI). That is because these methods based their strategy on creating the need...